Svaren på frågorna som P4 Dalarna borde ha ställt

Tack vare kunder som hör av sig via mejl och telefonsamtal får jag reda på att papperstidningen varit ett samtalsämne i Sveriges Radio P4 Dalarna i dag.

Det med anledning av gårdagens nyhet att Örnsköldsviks Allehanda kan komma att dagdistribueras, det vill säga inte längre komma med tidningsbud på morgonen utan med post senare på dagen.

Om den planerade, inte beslutade, förändringen av hur papperstidningen i Ångermanland kan komma att distribueras var alltså ett ämne i Dalaradion. På sitt Facebook-konto skrev SR: ”

”Mittmedia, som bland annat äger Dala-Demokraten och Dalarnas Tidningar, har bestämt sig för att på vissa håll sluta dela ut tidningen på morgonen av kostnadsskäl. Tidningen Örnsköldsviks Allehanda kommer inom kort istället anlända i postlådan runt lunchtid.Spelar det nån roll för dig när på dygnet tidningen kommer? (…)”

Den planerade, inte beslutade, förändringen i Örnsköldsvik, som av P4 Dalarna fick lokal färg, förmodligen eftersom papperstidningen, givet den lokala bevakning den står för (ganska ensam) är en symbol, engagerade P4-lyssnarna. Kommentarsfältet på Facebook fylldes snabbt med åsikter.

Därför vill jag poängtera några saker, eftersom jag inte gavs den möjligheten tidigare i dag när P4 Dalarna hade ämnet uppe till diskussion.

Och jag tar mig friheten att kopiera delar ur ett Facebook-inlägg som jag skrev tidigare i kväll apropå de missförstånd som diskussionen föranlett hos några av våra trogna prenumeranter:

”(…) Örnsköldsviks Allehanda, som likt DT ingår i MittMedia-koncernen, arbetar utifrån ett inriktningsbeslut i koncernstyrelsen om att distribuera tidningen dagtid (i ÖA-fallet med posten). MBL-förhandlingar pågår fortfarande, ingenting är alltså klart; först när förhandlingarna är klara kan ett beslut fattas. Det har jag meddelat dem som hört av sig apropå radions inslag i ämnet, och påpekat att distributionsplanerna handlar om en tidning, Örnsköldsviks Allehanda, inte någon annan koncernen, vilket en del av dem som ringt och mejlat råkat tro. I P4 fick jag inte möjlighet att kommentera distributionsplanerna.
Hade jag det, då skulle jag också förklarat bakgrunden till styrelsens inriktningsbeslut, att vi ser en förändrad distribution som en väg att när mediekonsumtionen kraftigt förändras ge dem – och de är många – som vill ha papperstidningen hemburen möjlighet till det. Men på ett nytt ”sätt”, helt enkelt på en ny tid på dagen. Det handlar om att trygga pappersutgivningen in i framtiden – när allt fler vill ta del av vår nära lokaljournalistik digitalt”.

För den som är nyfiken på den planerade, inte beslutade, förändringen i Örnsköldsvik kan med fördel läsa dels den chatt där ÖA:s ansvariga svarat på läsarnas/kundernas frågor, dels om känslorna hos veteranreportern Ulf Häggqvist.

Ämnet engagagerar, givetvis. Även i Dalarna – men behöver samtidigt viss nyans.

Carl-Johan Bergman
chefredaktör och ansvarig utgivare, DT
[email protected]

UPPDATERAD: På onsdagsmorgonen gav P4 Dalarna möjlighet att kommentera den planerade, inte beslutade, distributionsförändringen i Örnsköldsvik. Detta i programmet Morgon i P4 Dalarna. 

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Chefredaktör och ansvarig utgivare, DT

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